We will not abandon TikTok, but we will supplement it. Major studios are exploring "fixed-plus" models: releasing a series on streaming, then a deluxe Blu-ray with deleted scenes, then a soundtrack on vinyl, then a theatrical screening of the finale.
Dr. Katherine Hayles, a literary theorist, argued that hyper-attention (flitting between multiple information streams) is burning out the modern mind. Fixed entertainment content offers a refuge. When you watch a fixed series like Chernobyl or Band of Brothers , there is no decision fatigue. You do not have to curate your experience; the creator has done it for you. blondexxx fixed
As we move forward, the most successful media companies will be those that understand that . They will use popular media to drive discovery and fixed content to drive loyalty. We will not abandon TikTok, but we will supplement it