In recent years, Indonesia has witnessed a unique phenomenon in its urban landscape, particularly in malls and public spaces. The term "host cantik" – which translates to "beautiful host" – has become a popular concept, especially among young Indonesians. These hosts are typically attractive individuals, often dressed in stylish attire, who work in toilet or rest areas within malls, offering a refreshing experience to visitors.

The trend of host cantik in toilets and public spaces began to gain traction around 2018-2019, particularly in large malls and shopping centers in major Indonesian cities like Jakarta, Bandung, and Surabaya. At first, it was met with surprise and curiosity, as people were not accustomed to seeing attractive individuals working in such settings.

While the specifics of the verification process are unclear, it implies that some hosts have taken steps to legitimize their online presence and build their personal brand.