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Mason has utilized a tactic called "reverse marketing." She will post a nostalgic photo from 2010 on Instagram with the caption, "Remember this hair? Full scene in bio." This drives fans to purchase older content. Simultaneously, she uses polls on X to ask fans what they want to see in her new 2024 scenes.

By 2024, the industry had completely fragmented. Traditional studios have closed or pivoted to streaming, while independent creators rule the marketplace. Many of Mason’s contemporaries have retired or faded into obscurity. Mason, however, reported a career resurgence in Q1 and Q2 of 2024. According to industry analytics platforms, her search volume has remained steady while her engagement rates on social platforms have actually increased year-over-year. onlyfans 2024 janet mason the naughty massage t repack

In early 2024, Mason began a series of "Duet" reactions on TikTok. A younger creator would post a "How to pose" tutorial, and Mason would duet it with the caption, "Let me show you how we did it in 2004." These videos have garnered millions of views. Mason has utilized a tactic called "reverse marketing