Enter the intersection of three powerful concepts: , the brainchild of strategist Daniel Berry , and the untapped goldmine of Facebook for niche new markets.
Most marketers attempt to solve this by using Broad Targeting (letting Meta find the people). For mass consumer goods, this works. For niche products? It fails spectacularly.
audiences represent a trifecta of modern direct response. It is the shift from "How many people can I reach?" to "How deeply can I serve the right 1,000 people?"