The emergence of complex, multidimensional female characters has been a hallmark of recent cinema. Movies like "The Favourite" (2018), "Book Club" (2018), and "The Best Exotic Marigold Hotel" (2011) have showcased mature women as the central characters, tackling themes like love, identity, and aging with humor and nuance.

The success of shows like "Golden Girls" and "Schitt's Creek" has also demonstrated that mature women can be the center of comedic universes, tackling themes like aging, love, and identity with humor and wit.

However, in recent years, there has been a significant shift in the way mature women are represented in entertainment. With the rise of streaming services, social media, and changing audience demographics, the industry is finally beginning to recognize the value and appeal of mature women.