When you try to reverse, your team will resist. They will say, "But we’ve already invested two years in this direction." That is the sunk cost fallacy. "Reverse 2 Revolutionize" demands that you treat sunk costs as irrelevant data. You are not retreating; you are repositioning the battlefield. The Military Origin Sun Tzu wrote in The Art of War : "Make your way by unexpected routes and attack unguarded spots." Sometimes, the unexpected route is directly backward. Napoleon’s retreat from Moscow was a disaster of forward thinking. In contrast, the Viet Cong used tunnel networks (literally going backwards into the earth) to revolutionize asymmetric warfare. Part 4: A Step-by-Step Guide to Your Reverse Revolution Ready to apply "Reverse 2 Revolutionize" to your current project? Follow this 90-minute exercise.
Reversing requires you to stop the engine of momentum, put the car in reverse, and back up while looking through a distorted mirror. It feels inefficient. It feels embarrassing. It requires ego death. reverse 2 revolutionize
Take that sacred cow and write its exact opposite. (e.g., "Our software never charges a subscription" or "We have no office at all.") When you try to reverse, your team will resist