The character's popularity soared due to its candid portrayal of sexual desires and the taboo subjects it addressed. Savita Bhabhi quickly transcended its online origins, becoming a household name and a cultural phenomenon. The series was lauded for its progressive storytelling, though it also faced criticism for its explicit content and the societal norms it challenged.

Savita Bhabhi was conceived by a team of Indian writers and artists who sought to create a character that embodied the quintessential Indian housewife with a twist. The series began as a webcomic on the DesiRater website, a platform known for hosting adult content. The narrative revolved around Savita, a married woman who engages in extramarital affairs, exploring themes of infidelity, eroticism, and personal freedom.

The Indian government and judiciary took notice of the series, and in 2010, the Mumbai police filed a case against the creators of Savita Bhabhi, citing obscenity laws. The case led to the arrest of several individuals associated with the series, and the DesiRater website was shut down.