The project is a production of , a multimedia label known for blending Tokyo streetwear aesthetics with slow-burn electronic music. Directed by the elusive artist known only as "Kaito S." (no relation to the famous composer), The Lucky Bunny was shot entirely on 16mm film in the back alleys of Shinjuku and Osaka’s hidden jazz bars.
In the ever-evolving landscape of digital art, cinematic music videos, and independent storytelling, it is rare to find a project that truly defies categorization. Enter The Lucky Bunny by Covert Japan and starring Misa New —a project that has rapidly become a cult sensation across platforms like YouTube, Vimeo, and art house streaming services. the lucky bunny by covert japan and starring misa new
Misa New brings a haunting stillness to her performance. With minimal dialogue (fewer than 50 words in the entire piece), she communicates loss, desire, and quiet rebellion through micro-expressions and stylized movement. Critics have compared her to a fusion of early Chiaki Kuriyama and a more melancholic version of Ana de Armas. The project is a production of , a
In interviews, Misa New has stated that her character in The Lucky Bunny represents "the survivor of a luck-based economy—someone who has won everything but lost the ability to feel lucky." Enter The Lucky Bunny by Covert Japan and